Privacy Policy

Effective Date: 13 March 2026

Dorset TV Installers respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website dorsettvinstallers.co.uk or contact us regarding our services.

This policy is prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Data Controller

LMS Ltd. is the data controller responsible for your personal data in relation to Dorset TV Installers.

2. Personal Data We Collect

We may collect and process the following types of personal data.

Information You Provide

• Name
• Email address
• Phone number
• Property address or installation location
• Information submitted through contact forms or emails
• Details relating to quotations, bookings, call-outs, installations, repairs, or maintenance requests

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Pages visited
• Date and time of visits
• Referral source
• Time spent on pages
• Interaction with advertisements or marketing campaigns

This information may be collected using cookies, analytics tools, and similar technologies.

3. How We Use Your Personal Data

We use personal data for the following purposes:

• Responding to enquiries and customer communications
• Providing quotations and arranging installations, repairs, servicing, maintenance, or AV design work
• Managing bookings and customer relationships
• Delivering domestic or commercial audio-visual services
• Improving website performance and usability
• Analysing website traffic and visitor behaviour
• Measuring marketing performance and advertising campaigns
• Preventing fraud or misuse of the website
• Complying with legal or regulatory obligations

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing personal data.

Legitimate Interests

Processing is necessary for our legitimate interests, including responding to enquiries, managing customer communications, operating our business efficiently, and improving our services.

Contractual Necessity

Processing may be necessary to provide services requested by customers, including quotations, installation work, repairs, servicing, and related support.

Legal Obligation

Processing may be required to comply with legal, tax, accounting, or regulatory requirements.

Consent

Certain cookies and tracking technologies are used only when consent has been provided through the website’s cookie consent banner.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve website functionality, analyse visitor behaviour, and measure marketing effectiveness.

Cookies are small text files placed on your device when visiting a website.

Types of Cookies Used

Essential Cookies

Necessary for core website functionality such as page navigation and form submission.

Analytics Cookies

Used to analyse website traffic and visitor behaviour.

Advertising Cookies

Used to measure advertising performance and help deliver more relevant advertisements.

6. Google Advertising and Analytics

Our website may use services provided by Google LLC, including:

• Google Analytics
• Google Ads conversion tracking
• Google advertising cookies

These tools help us understand how visitors interact with our website and measure the effectiveness of advertising campaigns.

Google may collect information such as:

• IP address
• Device information
• Browsing behaviour
• Interactions with advertisements

Users can manage advertising preferences through Google Ads Settings: https://adssettings.google.com

More information about how Google processes data is available at: https://policies.google.com/privacy

7. Meta (Facebook and Instagram) Advertising

Our website may use the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. (Facebook and Instagram).

The Meta Pixel helps us measure the effectiveness of advertising by understanding actions visitors take on our website after viewing or clicking on advertisements on Facebook or Instagram.

Through this technology, Meta may collect certain information including:

• IP address
• Browser information
• Device information
• Pages visited on our website
• Interactions with advertisements

This information may be used by Meta to provide advertising services and deliver more relevant advertisements on Facebook and Instagram.

More information about Meta’s privacy practices can be found at: https://www.facebook.com/privacy/policy/

Users can control advertising preferences through their Meta account settings: https://www.facebook.com/adpreferences

8. Cookie Consent

When you first visit our website, a cookie consent banner may appear allowing you to accept or reject certain types of cookies.

Non-essential cookies such as analytics or advertising cookies are only activated after consent has been provided.

Users may also manage cookie preferences through their browser settings.

9. Example Cookies Used

Actual cookies used may vary depending on website configuration.

10. Third-Party Service Providers

We may share limited personal data with trusted third-party providers where necessary to operate our website and services.

These may include:

• Google LLC (analytics and advertising services)
• Meta Platforms, Inc. (advertising services)
• Website hosting providers
• Website security providers
• IT support services
• Payment, accounting, or professional advisers where required by law

These providers are required to handle personal data securely and in accordance with applicable data protection laws.

11. International Data Transfers

Some third-party providers may process personal data outside the United Kingdom.

Where such transfers occur, appropriate safeguards are used to protect personal data, including Standard Contractual Clauses or other legally recognised transfer mechanisms.

12. Data Retention

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected.

Typical retention periods include:

• Enquiry data – up to 12 months
• Customer records, invoices, and related service records – up to 6 years for legal and accounting purposes

After these periods, personal data may be securely deleted or anonymised.

13. Data Security

We take reasonable technical and organisational measures to protect personal data, including:

• Secure website hosting
• SSL encryption
• Restricted access to stored information
• Secure internal systems

Despite these precautions, no method of internet transmission can be guaranteed to be completely secure.

14. Children’s Privacy

Our website and services are not intended for individuals under the age of 16.

We do not knowingly collect personal data from children.

If we become aware that personal data has been collected from a child without appropriate consent, steps will be taken to remove that information.

15. Your Data Protection Rights

Under UK GDPR, individuals have several rights regarding their personal data.

You have the right to:

• Request access to personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Request restriction of processing
• Object to certain types of processing
• Request transfer of your data to another organisation (data portability)
• Withdraw consent where processing is based on consent

Requests can be made by contacting: office@dorsettvinstallers.co.uk

16. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

17. Automated Decision-Making

Dorset TV Installers does not use automated decision-making or profiling that produces legal or significant effects on individuals.

18. Data Breach Handling

In the unlikely event of a data breach affecting personal data, we will investigate the incident and take appropriate action in accordance with UK GDPR breach notification requirements.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal, technical, or operational changes.

Any updates will be published on this page with a revised effective date.